Communication Campaigns & Digital Outreach
Fightback uses communication campaigns and digital platforms to expand access to safety education, harassment prevention, and violence reduction messaging across Nepal. Through strategic partnerships, public awareness initiatives, and digital outreach, we promote safer behaviors, stronger community awareness, and violence prevention at scale. Contact UsWhy Does It Matter?
Safety education must go beyond in-person training to reach larger audiences, especially during emergencies and emerging risks. Communication campaigns help:
- Increase awareness on harassment, violence prevention, and online safety
- Reach diverse audiences through accessible digital platforms
- Promote safer public behavior and community accountability
- Deliver timely safety information during crises and emergencies
Our Approach
Strategic Partnerships
Collaborating with government agencies, international organizations, transport networks, and community partners to amplify campaign reach.
Digital Awareness Campaigns
Using social media, video content, and digital storytelling to share engaging and accessible safety education.
Rapid Response Communication
Launching timely campaigns during emergencies and public safety concerns.
Key Initiatives
Communication Campaign on Syringe Attack
In June 2019 there were a series of syringe attacks in Nepal to order to deal with this Fightback created a communication campaign. The campaign was liked by 4100 (4.1K) followers and shared by 1200 (1.2K) in Fightback’s Facebook Page.
Ride Sharing Sexual Harassment Campaign
In 2019 in partnership with ILO an awareness activity was carried out for changing in the value, norms and behavior of drivers using the ride sharing app using both social media and traditional media.
TikTok
In 2020 we shared clips of our soft skill training in Tik Tok where it went viral in Philippines, Indonesia, Vietnam and Myanmar in which one of our videos reached 22.1 million views and 1.6 million likes.
Online Safety Campaign
In 2022 conducted social media campaign with PLAN international Nepal on online safety under the Girls Get Equal Campaign.
Communication Campaigns
In 2015 after the earthquake, the aftermath of a devastating earthquake brings risk of sexual violence against women and children due to the increased security vulnerability, especially in around the camp areas. There already has been incidents of sexual harassment and rape reported on the media. In this regard, as part of our CSR initiative in partnership with The United WE Project, we conducted a 1 day Fight Back training on 31.05.2015, in a camp in Naxal, Kathmandu. The program had been customized to specifically address safety and security environment of the camps. They were more than 40 trainees including children up to 10 to 12 yrs.
Campaign against Public Transportation Sexual Violence
In 2018, during 16 Days of Activism Against Gender-Based Violence Fightback in partnership with Sajha Yatayat , Nepal Traffic Police and Zonta Club of Kathmandu created a communication campaign to Fightback against sexual violence in public transportation.
Empowering Adolescent Girls. Engaging Communities. Ending Sexual Violence.
Collaboration and Partnership
our commitment to prevent, reduce and response to sexual violence.
